DIGITAL MARKETING

Digital marketing is the use of digital sources based on electronic signal like Internet, digital display advertising and other digital media such as television, radio, and mobile phones in the promotion of brands and products to consumers. Digital marketing may cover the more traditional marketing areas such as Direct Marketing by providing the same method of communicating with an audience but in a digital fashion.

-        Digital marketing – Pull versus Push

Two different forms of digital marketing exist.

Pull digital marketing in which the consumer must actively seek the marketing content often via web searches or the recipient has given permission to receive content that is sent to the consumer by email, text message and web feed. Websites, blogs and streaming media (audio and video) are also examples of pull digital marketing. Articles with specific target / topic are a great source to pull interested viewwers. In each of these, users have to link to the website to view the content. Only current web browser technology is required to maintain static content. However, additional internet marketing technologies (search engine optimization) may be required to attract the desired consumer demographic.

Push digital marketing technologies in which the marketer sends a message without the consent of the recipients, such as display advertising on websites and news blogs. Email, text messaging and web feeds can also be classed as push digital marketing when the recipient has not given permission to receive the marketing message. (This is also known as spam). Push technologies can deliver content immediately as it becomes available and are better targeted to their consumer demographics, although audiences are often smaller, and the costs of creation and distribution are higher. Push digital marketing technologies are more proper when done with the prior permission, the concept called as permission marketing. This is also more ethical. Permission can be obtained either through subsciptions, or consent to send email etc.

-        Digital Marketing and Multi-Channel Communications

Push and pull message technologies can be used in conjunction with each other. For example, an email campaign can include a banner ad or link to a content download. This enables a marketer to benefit from both types of digital marketing.

-        Companies that use digital marketing :

-        AOC

-        Bank Mandiri

-        Panen Rental

-        PT. Andesit Nata Deka

-        PT. Smart Intermedia Solusindo

-        PT. WIT and Brysca

-        PT. Raja Kamar

-        UD. Buana Teknik

-        Nirwana Pte.

-        Easy Smart.com

(source : Wikipedia and dgtraffic.com)

·        My opinion : Digital Marketing is so popular nowdays because it use internet and everyone use internet rightnow, companies,shops, almost all of enterpreneurs use this application. This is one of the greatest innovation because people can see the product which company offer just by gadget not anymore with brocure or other paper. It is so effective for selling something. Everyone can use this, example online shop. Today,so many people use online shop for selling gods and it is by online shop. They throw their product to the market by digital marketing and it is so worth that’s why we can see online shop everywhere when we are in the line (online).